Taste Victory Lettered suite

Role: Design, Lettering
Art Direction: Bill Covaleski

Victory's many taglines got streamlined into simply "Taste Victory" and needed some visuals to be used on beer packaging, retail items, signage and wall graphics. I created a suite of 10 expressive versions to fit the unique character of its giant beer portfolio. The above lock up is considered the main instance and the rest are used for specific beers and items.