Role: Design, Illustration, Lettering
Art Direction: Bill Covaleski
The goal was to make the label bolder and to appeal to more eco-minded drinkers as this beer transitioned from bottle to a more recyclable can. The original rushing river scene was transformed into the shape of a hop and placed into a hop-leaf to emphasize how hop-forward this ale was. Simplicity and the natural woodcut aesthetic help tie this beer to the charity fund with the same name to try and preserve local watersheds.