Festbier Re-design

Role: Design, Lettering, Illustration
Art Direction: Bill Covaleski

Based on vintage brewery and Beirgarten signs from Bavaria, the Festbier refresh gains shelf presence and approachability by being placed on a diamond-tiled wooden background.  The re-illustrated brewers maintain prominence as an ornament allowing the beer name to take center stage for easy recognition. 

 

 
old label

old label

new label

new label

 
 
festbier-case.png